Channel Wedge™ · Prymo LLC · Humanda™
You have a product.
Their advisors already trust them.
Their advisors already trust them.
Most SaaS companies spend a fortune trying to reach business owners cold — the same owners whose M&A advisors, accountants, and brokers already have their trust and their ear. Channel Wedge changes the math. You fund the marketing. Advisors make the introduction. You only pay when it’s working.
$0
Upfront ad spend
1,000
Contacts per advisor/mo
55%+
Gross margin required
One
Sentence introduction
▶
Video coming soon
Videos are being produced. Everything you need to evaluate this opportunity is in the steps below.
Version A — Founder: Why Channel Wedge exists and why it works for the right sponsor. — ~90 seconds
The old way — why it breaks
Cold outbound to business owners who have no idea who you are and no reason to trust you
Paying $8,000–$25,000/month for marketing that reaches the wrong people at the wrong time
Competing for attention inside platforms already full of your competitors
No relationship with the advisor — the most trusted voice in the room — who is already there
Long sales cycles with no warm introduction and no credibility transfer
The Channel Wedge way
You fund the marketing of advisors who already have relationships with your buyers
Prymo works a 1,000-contact list per advisor every month — you get introductions at scale
The advisor makes one sentence introduction. Their credibility transfers to your product
Your cost per client drops as advisors enroll more clients — the model rewards traction
You never pay an advisor who isn’t producing. The structure aligns incentives automatically
Step 2 — The Model
How Channel Wedge works for a Sponsor.
The one-pager below covers the complete Sponsor program — the three-party structure, what Prymo does, what you do as Sponsor, what Channel Partners do, the Breakpoint mechanics, and the Enrollment Revenue Share. Read it fully. The ROI calculator in the next step personalizes this to your product economics.
The Three-Party Structure
You fund. Prymo builds and operates. Advisors introduce.
You (Sponsor) — pay a setup fee and a monthly facilitation fee per active Channel Partner. You fund the Marketing Budget that covers each advisor’s outbound calling. You pay Enrollment Revenue Share on each client who subscribes.
Prymo — designs your custom program, acquires Channel Partners in your Target Vertical, runs the calling campaigns, tracks Breakpoints, distributes Rev Share, and manages the entire operational layer.
Channel Partners (advisors) — pay a portion of the Marketing Budget, make one introduction per eligible client, and earn Rev Share as their clients adopt your product. Their cost drops to zero as more clients enroll.
Prymo — designs your custom program, acquires Channel Partners in your Target Vertical, runs the calling campaigns, tracks Breakpoints, distributes Rev Share, and manages the entire operational layer.
Channel Partners (advisors) — pay a portion of the Marketing Budget, make one introduction per eligible client, and earn Rev Share as their clients adopt your product. Their cost drops to zero as more clients enroll.
Step 3 — Your Numbers
Does your product qualify? Run the math.
The ROI calculator below is built specifically for sponsors. Enter your product’s recurring revenue per client, your gross margin, and your current customer acquisition cost. The calculator shows you what Channel Wedge looks like against your existing model.
Step 4 — Qualification
Channel Wedge is not for every product. Here’s how to know.
The scorecard below assesses fit across four axes — gross margin, recurring revenue structure, channel partner applicability, and sales cycle alignment. Most qualified sponsors know within the first two questions.
55%+
Gross Margin
Your product must generate at least 55% gross margin on a recurring revenue basis. This funds the sponsorship program without undermining your unit economics.
MRR
Recurring Revenue
Sold on subscription, license, or retainer. Enrollees generate predictable monthly revenue that funds the Enrollment Revenue Share and Marketing Budget.
6mo+
Sales Cycle
Your typical sales cycle to end clients through advisors is generally six months or longer. Channel Wedge is built for long-cycle, relationship-driven sales.
Real
Channel Fit
Your product provides genuine value to the clients of advisors in your Target Vertical. The advisor can honestly introduce it as a service that helps their client.
Step 5 — Get Started
Two ways in. Your choice.
If you qualified and the model makes sense for your product — there are two paths. Generate your LSA first so our team can review your program parameters before the call, or book a consultation first and we’ll walk through the LSA together. Both paths lead to a 30-minute consultation. Pick the one that fits how you work.
Recommended
Generate the LSA First
Fill in your product details and generate your Sponsor License and Services Agreement. This gives our team everything they need to review your program economics before the consultation. You’re not signing anything yet — this is your brief.
~15 minutes · No commitment · No payment
Talk First
Book a Consultation First
Prefer to ask questions before filling out any paperwork? Book a 30-minute consultation. We’ll walk through your product, your target vertical, and whether Channel Wedge is the right fit before anything else happens.
Usually within 48 hours · Free
This document is your brief — not your invoice.
When you generate and download the LSA below, you’re giving our team everything they need to price your program accurately and walk you through the model on a 30-minute consultation. The Schedule A economics are starting-point figures — Prymo reviews and finalizes them with you before anything is signed. There is no payment at this stage.